The fundamentals

From opportunity to contract

Understand the process, choose the right opportunities and prepare a response you can deliver on.

12 chaptersOpen access · No account needed

Who is this for? Business owners, sales teams and anyone preparing or coordinating public tender responses, from their first bid onward.

Start learning →12 lessons available · Exercises and quizzes

Course learning goals

  • Explain the procurement process and identify which rules need to be checked locally.
  • Choose which opportunities to pursue based on fit, delivery capacity and commercial risk.
  • Become the internal point of contact who coordinates colleagues, evidence and submission deadlines.
  • Prepare clear, competitive bids and use buyer feedback to improve future responses.

The curriculum

12 lessons available
  1. 01

    Understand public procurement

    Recognize how public buyers purchase and where your business fits.

  2. 02

    Understand purchasing procedures

    Recognize the buying process and what each stage expects from a supplier.

  3. 03

    Find relevant opportunities

    Turn a broad market into a focused, manageable opportunity pipeline.

  4. 04

    Become eligible and bid-ready

    Know what evidence your business needs before investing in a bid.

  5. 05

    Read the tender and decide whether to bid

    Decide whether an opportunity deserves your time and resources.

  6. 06

    Prepare, research and ask questions

    Resolve uncertainty while respecting the competition’s communication rules.

  7. 07

    Work with partners and subcontractors

    Choose a partnership structure that matches the contract and your capacity.

  8. 08

    Build a convincing technical response

    Connect the buyer’s requirements to a clear delivery method and credible evidence.

  9. 09

    Price the contract sustainably

    Prepare a competitive price that covers delivery costs, risks and cash needs.

  10. 10

    Assemble, review and submit

    Submit a complete, consistent response and retain evidence of its receipt.

  11. 11

    Navigate evaluation, award and feedback

    Understand the outcome and use feedback to improve the next response.

  12. 12

    Deliver the contract and improve

    Translate bid commitments into delivery, payment and a stronger next bid.