Chapter 01 / 06
Understand buyers and contracts
Understand buyers and contracts in media & communications.
Available lessons
Chapter curriculum
Same for all countries
- Buyer needs, stakeholders, typical purchases, procurement cycles and delivery models.
- Public campaigns, audiences, creative services and media buying
Country specific
- Buyer institutions, centralized purchasing, applicable procedures and funding conditions.
- Public communication obligations and procurement scope
Practical exercise
Map a buyer and its decision-makers.