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Academy/Courses/Media & communications
Sector reinforcement

Media & communications

Creative briefs, audiovisual production and communication campaigns.

6 chaptersOpen access · No account needed

Who is this for? Communication agencies, audiovisual producers, media service providers and creative bid teams.

Start learning →6 lessons available · Exercises and quizzes

Course learning goals

  • Translate a communication brief into measurable objectives and suitable deliverables.
  • Build a compelling proposal with a creative approach, references, team and production schedule.
  • Price production and usage rights while identifying local accessibility, data and rights requirements.

The curriculum

6 lessons available
  1. 01

    Understand buyers and contracts

    Understand buyers and contracts in media & communications.

  2. 02

    Check eligibility and evidence

    Check eligibility and evidence in media & communications.

  3. 03

    Decode the specification

    Decode the specification in media & communications.

  4. 04

    Build the sector response

    Build the sector response in media & communications.

  5. 05

    Price and manage delivery risks

    Price and manage delivery risks in media & communications.

  6. 06

    Work through a realistic tender

    Work through a realistic tender in media & communications.